Case Study: GenWeb Lets Companies Build Online Brands

Challenge: Create Online Storefronts for Emerging Businesses

An effective web presence with a distinctive online storefront is essential
for many companies. Many businesses want a specific “branded” look and feel, and need to be able to control the site’s content, presentation and navigation. Such capabilities can be expensive and difficult to get from inflexible packaged software.

Solution: GenWeb Lets Companies Develop Their Online Brand

RBZ&A created GenWeb, a custom eCommerce solution that allows
companies to develop a storefront that matches their personality. Using common routines and a dynamic database, GenWeb models the complex needs of department store-type sites. The software’s robust database design can easily serve customers with hundreds to hundred-of-thousands of products.

The eCommerce engine, which employs an administrative user interface, can be customized on the fly and can be used for both B2B and B2C sites.

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